Geef een veilig thuis

For Stichting Kinderpostzegels we created a big awareness campaign to show more of their heartwarming projects. 

CLIENT: Stichting Kinderpostzegels

SERVICES: Research, Strategy, Concept development, Design,
Marketing campaign
Geef een veilig thuis

Our main goal was to make sure Stichting Kinderpostzegels was able to collect as many donations as possible, in times of corona.

The concept of the campaign is called: ‘Geef een veilig thuis’, which can be explained in two ways: it activates people to give donations and explains the main theme giving children a save home. Sympathetic and activating at the same time.
The campaign construction consists of four layers: school activation, corporate story, collecting week and fundraising.


Corporate story

The corporate part of the campaign points out the heritage of Stichting Kinderpostzegels and highlights the strong positioning they have obtained over the years.

The commercial shows all their heartwarming projects and tells what they have achieved, since their foundation in 1924. Our design department created all items for this campaign, including videos, radio commercials, display banners, social media advertising and together with publishers they have created branded and native content.

RESULTS: The videos had almost 4.000.000 impressions and have a completion rate of 85%. The total campaign generated over 5.000.000 unique impressions and, at the first day of the collecting week, already 220.000 people visited the website.

Watch the corporate video here

above target
above target


Stichting Kinderpostzegels’
digital campaign leads to
great results
Besides a lot of awareness for Stichting Kinderpostzegels, traffic to the website was +150% increased compared to last year:
a phenomenal result.


Collecting week:

To make sure as many schools and kids as possible were able to participate in the collecting week, our design department created a unique cardboard box to make sure kids were able to collect donations safely, 
in times of corona.

Next to that, they created all the assets for the Kinderpostzegelactie. For instance posters, an introduction letter, a special version of the order form, envelopes, roadmaps and infographics.

RESULTS: Our research department conducted an in-depth research among schools to be sure we were aligned with the needs from schools, during corona-times. Assets like the order form, the cardboard box (including the QR code) and the roadmap are very well judged by participating children and teachers and, next to that, 80% of this year’s participants say they are very willing to participate again next year.








The collecting week has reached a total revenue of €7.656.743,64

Partly thanks to our campaign, Stichting Kinderpostzegels was able to collect a huge amount of donations, even in times of Covid. With an average order value increase by almost € 8,- (a rise of over 60%), we can say it was: successful.



To make people aware of the possibility to become a (structural) donor of Stichting Kinderpostzegels after the collection week, we created a fundraising campaign.

Via display, social media and e-mail marketing we further explained the importance of donation and activated people to become a (structural) donor.