Because of the recession during the early 21st century, Dutch retail has suffered a lot. Big retailers were forced to lower their prices. As a consequence, consumers were getting used to these lower prices and deals. Therefore it was still hard for retailers to keep their customers. For PLUS - a retailer that always chooses quality over quantity – it was important to remain a good relationship with their customers. Since 2002, PLUS has been using an online panel, but this didn’t help the retailer achieving their goal. They needed a better panel, and Bluefield created one for them. An online panel that truly stimulates customers to share their opinions and ideas on a regular basis.
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