Plus retail
PLUS Retail is one of the biggest supermarket chains in the Netherlands; they have 260 grocery stores.
Because of the recession during the early 21st century, Dutch retail has suffered a lot. Big retailers were forced to lower their prices. As a consequence, consumers were getting used to these lower prices and deals. Therefore it was still hard for retailers to keep their customers. For PLUS - a retailer that always chooses quality over quantity – it was important to remain a good relationship with their customers. Since 2002, PLUS has been using an online panel, but this didn’t help the retailer achieving their goal. They needed a better panel, and Bluefield created one for them. An online panel that truly stimulates customers to share their opinions and ideas on a regular basis.
SOLUTION
A research panel for PLUS Retail
By regularly participating in the community, customers share their opinions and continuously help franchisers with, among other things, shop interior and campaign planning. Due to the research panel by Bluefield, PLUS Retail receives clear insights, while the commitment and loyalty of their customers grows measurably.
